Published on 20th December, 2023

The hospitality industry is constantly evolving, and technology plays a major role in this evolution.

What is Hospitality Technology?

Hotel technology encompasses a wide range of information technology, e-commerce, and similar technological solutions used in the hospitality sector.

This technology is often used to either make the lives of a company's employees easier or to improve the overall experience of hospitality customers.

Without further ado, let's explore some of the top trends that are shaping the future of the hospitality industry.

1. VIRTUAL CONCIERGE

Customers want a seamless experience from the moment they walk through the door. That's just the start of what a virtual concierge can offer. 

With the rise of virtual assistants like Amazon's Alexa and Google's Home, the hospitality industry is now incorporating virtual concierges into their services.

These virtual assistants can provide guests with information about the hotel, local attractions and even make reservations. In addition to enhancing the guest experience, it also frees up staff to focus on other tasks.

2. Mobile Check-Ins and Keyless Entry

With the increased use of smartphones, the hospitality industry is moving towards mobile check-ins and keyless entry systems. This allows guests to check-in and access their rooms using their smartphones, eliminating the need for physical keys or key cards.

This not only provides convenience for guests but also reduces the risk or lost or stolen keys.

3. VIRTUAL REALITY

If you don't already have a VR headset, you probably will soon. The virtual reality market is likely to expand significantly in the future. 

Virtual reality, or VR for short, is a technology that involves creating a digital environment for users to explore. 

People want to be able to see the places where they will spend time and stay in and walk around. 

Virtual reality provides potential guests with 360-degree videos of rooms and other hotel amenities which helps in the decision making process.

4. IoT Integration

The concept of the Internet of Things (IoT) has become familiar with the online and technological transformation of things. It allows various devices to be connected through the internet and controlled by one central source, such as a phone or tablet. 

People book hotels in a much different way now than they did before. Guests are waiting until the last minute, bringing their families and pets while juggling school, business, and leisure, and they expect the experience to be everything they anticipated it would be before they arrive.

By integrating IoT devices, hotels can provide guests with seamless and personalized experiences.

For example, smart thermostats can adjust the room temperature based on guest preference, while smart lighting can create a relaxing ambience. 

5. Social Media 

Social Media is a great way to reach a bigger audience. It is estimated that one out of every four people using social media daily and most of them directly from their hand-held devices.

Hotel brands can strengthen their relationships with guests and even engage new, younger audiences by expanding their social media strategies to include Facebook, Instagram, Snapchat and TikTok.

This viral nature of TikTok, which is way ahead of other social media platforms, makes it one of the most lucrative opportunities to attract customers with attractive content. 

Snapchat allows users to share short, temporary photos and videos which can be beneficial with seasonal promotions.

6. wifi 6

While 5G is all the rage, WiFi 6 is far more valuable to property owners. WiFi 6 refers to the next generation of WiFi technology, a quicker, more efficient connection enabled by new technology.

WiFi 6 is approximately 30% faster than our present WiFi network.

This means that more devices can be connected to the hotel WiFi and still perform as expected, facilitating video streaming, web browsing, smart device usage, and power voice-activated gadgets.

7. Green Technology

As sustainability becomes a top priority for consumers, the hospitality industry is also incorporating green technology into their operations to reduce their carbon footprints.

Sustainability measures may include installing on-site solar panels, converting to energy-efficient lighting, utilising energy management systems, and utilising thermal heat pumps.

8. Big Data

By collecting and analyzing data from guests, hotels can personalize their services and offerings down to the last detail. This includes personalized recommendations for activities and dining options, as well as customized room amenities based on guest preferences.

This level of personalization can greatly increase the guest experience and increase customer loyalty.

The future of hospitality technology is exciting and full of potential. Which of these trends are you most excited about?